Rideshare giant Uber and creative agency Mother are no strangers to balancing deeply emotional storytelling with strategic ...

To rally scavenger hunt participants, M&M’s posted interviews with Stephan and his wife Nancy – along with tours of his M&M’s ...

An older gentleman sits in a comfortable chair as the opening strains of the holiday classic, “Silent Night,” plays. The man ...

Just in time for the holiday season, Lilly unveiled its multi-pronged campaign to tie in Alzheimer’s awareness with cultural ...

She joins from Ogilvy, where she worked for 17 years, most recently as North America president of PR, social and influence.

A new study from the London-headquartered AI company sheds light on the best ways to capture attention in the inbox this time ...

The European Union formally granted anti-trust clearance for Omnicom’s acquisition of Interpublic Group early Monday.

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics business Kantar Media.

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in ...

As the Official Fitness Partner of this year’s race, Peloton will bring the trackside energy through a suite of fitness ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...