Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.