Assuming the position of chief marketing and AI officer, Penny Brough will lead the development and implementation of the ...

Here’s everything marketers need to know about this year’s Autumn Statement, from taxes on sugary drinks to the skills agenda ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The retailer is in turnaround mode after admitting the business “too often poorly executed price and promotional changes in ...

Any drive towards efficiency can only work if effectiveness is a focus, says Diageo’s marketing and innovation director for ...

Brands already have an unrivalled opportunity to make an impression in the ‘golden quarter’, if only they can harness it – ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data ...

The company behind the UK’s top podcasts is going all in on visual as it rebrands under fractional CMO Stephen Mai.

The car marque’s ‘YourWagen’ brand platform has enabled VW to better connect with audiences, and been recognised by Kantar as ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...