B2B tech platform Kraken transformed owner Octopus from challenger brand to software giant, but as they split and scale, will Octopus’s purpose survive?

The company behind the UK’s top podcasts is going all in on visual as it rebrands under fractional CMO Stephen Mai.

Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

Global law firm Clifford Chance has rebranded as it looks to position “brand as a strategic asset”. Having undergone a brand ...

Global law firm Clifford Chance has rebranded as it looks to position “brand as a strategic asset”.

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...