Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

Global law firm Clifford Chance has rebranded as it looks to position “brand as a strategic asset”. Having undergone a brand ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...