Dan Elton shares he plans to drive consideration and create “profitable customer growth”, all while negotiating a tighter ...

Omnicom has officially finalised its $13.5bn (£10.3bn) acquisition of Interpublic Group (IPG), to become the world’s largest ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

Here’s everything marketers need to know about this year’s Autumn Statement, from taxes on sugary drinks to the skills agenda ...

Assuming the position of chief marketing and AI officer, Penny Brough will lead the development and implementation of the ...

The retailer is in turnaround mode after admitting the business “too often poorly executed price and promotional changes in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Any drive towards efficiency can only work if effectiveness is a focus, says Diageo’s marketing and innovation director for ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally been marketed.

While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data ...