AI's pervasive integration across Microsoft's applications and services, from advertising to gaming and Excel, while presenting numerous opportunities, also poses several challenges for advertisers ...

“A chronically ill housing market persists, with existing-home sales struggling to find growth despite moderating price increases and mortgage rates,” writes analyst Jaime Katz, who follows Home Depot ...

Campaign visuals, inspired by nature photography, include depictions of water refractions, water in motion, and water droplets.

Campbell's natural comedic talent helped the spots trend across social media after filming minimal takes, which made it easy ...

Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fake products like Lynch's cookbook.

Although best known for batteries, Energizer is also a leading designer and marketer of automotive fragrance and appearance ...

Scott Hudler also shared how the brand uses social listening to revive fan-favorite LTOs, and even turn fans' habit of ...

The new Email Assistant can help users not only with text generation but with layout, visuals, messaging and design, the firm says. “From designing the layout to crafting compelling content, creating ...

Media Mix Modeling or Real-Time Dashboards: Media Mix Modeling. Real-time dashboards provide the micro trends necessary for ...

The SVP of Search at Digitas, National SEO Lead writes "AI users aren't grazing: they're asking specific, high-stakes ...

Ask Tisha Bartlett anything! The VP of marketing from Fazoli's will be answering your questions during our next Backstage Exclusive. Submit them to [email protected].

LLM-friendly discovery—The goal is to help publishers participate in AI experiences and build a viable marketplace. LLM Ingest API—This will result in a standardized mechanism for content ingestion ...