Nielsen will now measure both Lionsgate’s FAST channel MovieSphere and MovieSphere Gold, the first contemporary all-movie ...
Hallmark posted the largest increase in watch-time in October as viewership surged 11% compared to September. Hallmark’s ...
Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...
“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...
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As the novel coronavirus (COVID-19) sweeps the globe, consumers are being forced to dramatically change their purchase and media behaviors. Nielsen is tracking these changes and establishing ...
While select sports leagues have started to return to competition as businesses in some regions around the world get back to work, there’s no denying the impact of video games and esports on media ...
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...
We’re excited to announce that Brad Kelly, managing director of Nielsen Audio, has been selected by Radio Ink as one of the 2016 40 Most Powerful in Radio! The honorees, selected by Radio Ink’s ...
As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...
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