Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of ...

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in ...

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three ...

Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data ...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

The Digital Omnibus is an early signal that the EU is re-balancing its digital rulebook around AI and competitiveness, not ...

The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the ...

A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns ...

Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and ...

Adobe's Semrush acquisition signals the importance of SEO platforms in bringing clarity in a period of AI-driven uncertainty.

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI ...

The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and ...