Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of ...

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in ...

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three ...

Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data ...

The Digital Omnibus is an early signal that the EU is re-balancing its digital rulebook around AI and competitiveness, not ...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and ...

The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and ...

The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the ...

Transform your WordPress site into an SEO powerhouse with this comprehensive checklist covering hosting, speed optimization, ...

Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts.

A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, ...