Snapchat India’s Ankit Goyle explains the platform’s focused approach with its new campaign, ‘Say It In A Snap’, its ...

Lead Tanisha Jatia explains how Urban Jungle is sharpening its design-first, culture-led positioning this peak travel season ...

Called ‘Say It In A Snap,' the campaign reflects how Gen Z relies on quick, creative Snaps to share feelings and experiences ...

Laqshya StoryWorks will create original IPs, multi-platform branded content and AI-led storytelling, and will be headed by ...

The feature lets users describe what they need, such as choosing between bikes or finding a quiet cordless vacuum, and ...

The Southwark Bridge campus is expected to serve as a central location for the agency and its agencies, Choreograph, ...

The report notes rising demand from smaller cities, with 55% of festive online orders from Tier II, and highlights Gen Z’s ...

Chopra held senior marketing roles across streaming and broadcast media, previously serving as AVP of Marketing at JioStar ...

The PR Companion will serve as a central hub for PR needs, combining traditional media outreach with digital storytelling to ...

MoAI includes an AI assistant called AI Buddy, which offers workflow-based guidance, identifies optimisation opportunities ...

Contenaissance is designed to generate copy, visual concepts and 3D previews and aims to help teams test multiple creative ...

From culture clashes to client conflicts industry leaders break down the hurdles the Omnicom-IPG merger must overcome, and ...