The ATP Tour is the latest rights-holder to turn to content creators, entering into a global agreement with TikTok focused on bringing athlete and tennis content to Gen Z and Millennial fans.

Team Marketing will support Baller League sponsorship sales as the agency adds the fast-paced six-a-side competition to its portfolio and prepares itself for a facelift following the loss of ...

International brands including Nike, Puma and Adidas are preparing to accept significant losses from the impending liquidation of sports retailer Intersport Spain.

The National Hockey League (NHL) has recruited Joris de Boer, previously of Fifa and the Dutch Football Association (KNVB), to head up its broadcast sales and relationships in Europe. De Boer will ...

Japanese streaming platform Abema has increased its inventory of matches as it retains Bundesliga free-to-air rights for a third full season, complementing coverage on new rights-holder DAZN.

German Bundesliga champion Bayern Munich has drawn on its popularity in Poland to add Polish window, door and roller blind manufacturer Drutex to its ‘platinum partner’ tier.

The new in-house Ligue 1+ platform secured a level of subscriber take-up ahead of the opening weekend to match DAZN’s figures across “the entirety of last season”, according to LFP Media CEO ...

Urs Lehmann, president of Swiss Ski, intends to “build bridges” and end a period of infighting in the sport after being named the first-ever chief executive of the International Ski and ...

Flamengo has returned to the gambling sector to fill its front-of-shirt sponsorship position, signing up Betano in a deal described by the club as the largest in Brazilian football.

Sky Sports has bolstered its status as the UK and Ireland’s ‘home of golf’ with a five-year extension of rights to the US Open.

Media Deportes Mexico (MDM), operator of Grupo Lauman’s sports television channels in the country, has maintained it is free to use the Fox Sports México brand after Fox Corp launched legal action ...

United Media has renewed its deal for exclusive Bundesliga media rights across nine European territories in a four-year deal.