According to Cracker Barrel, the new identity is “now rooted even more closely to the iconic barrel shape and word mark that started it all." According to MAGA, it's anti-American. Because there's no longer an old man sitting on a chair.

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

Cracker Barrel shares dropped 10% after unveiling a new logo and brand refresh, sparking investor and customer backlash over the company’s modernization strategy.