Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

The restaurant chain’s new look dropped Uncle Herschel and the iconic barrel, sparking backlash and a market slide.

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old ...