Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

Don’t fret, y’all. Just like the faithful return of Uncle Junior’s vegetable garden, Cracker Barrel just announced that this ...

I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...