The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer ...

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

The Univ. of Wisconsin has reached a seven-year extension of its apparel deal with Under Armour that includes funding for NIL contracts with Badgers athletes.

The Nov. 25 edition of the SBJ College newsletter reports on the dissension inside the Big Ten around the private equity deal ...

The Wisconsin Badgers men’s basketball competes in the four-team Rady Children’s Invitational, featuring Providence, Florida ...

Where to shop to get local retail therapy, including Bethesda Row, Clarksburg Premium Outlets, Congressional Plaza and more.