The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

Meanwhile, comparable sales for Athleta, Gap's athleisure brand, fell 11%, marking its fourth consecutive quarter of decline.

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

Leap delivers expert marketing and analytics services, helping clients drive ticket sales, expand fan engagement, and maximize revenue across every platform. As a leader in global technology solutions ...

“Marketing just makes branded swag. They don't understand what I need to close a sale.” “Sales just takes clients to dinner. They don’t understand how many materials we’ve created that can help them.” ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

In Gap’s case, celebrity-fueled marketing, flashy collaborations and revamped inventory are bringing more consumers in the ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users dissatisfied with the Air’s camera, sound quality, battery and price.