The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

Meanwhile, comparable sales for Athleta, Gap's athleisure brand, fell 11%, marking its fourth consecutive quarter of decline.

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Leap delivers expert marketing and analytics services, helping clients drive ticket sales, expand fan engagement, and maximize revenue across every platform. As a leader in global technology solutions ...

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

“Marketing just makes branded swag. They don't understand what I need to close a sale.” “Sales just takes clients to dinner. They don’t understand how many materials we’ve created that can help them.” ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

In Gap’s case, celebrity-fueled marketing, flashy collaborations and revamped inventory are bringing more consumers in the ...

Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users dissatisfied with the Air’s camera, sound quality, battery and price.

She led marketing for the company’s Data and AI cloud products and built ISV and partner marketing frameworks across Japan ...