When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wrong. Start with marketing. The best way to start a ...

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The ...

Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

This common ailment has been known to affect profits and has a direct impact on a businesses ability to scale and meet demand. Thankfully, there is a simple cure that can be implemented in just a few ...

Ask financial advisors if business planning is important, and most will say, “yes, of course.” Then ask if they have a business plan. If they do, ask whether they refer to it frequently and use it to ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...