Google today expanded its test of +Post ads, a new type of monetization for its social network that lets brands turn Google+ content into display ads. At the same time, Google is piloting two new ...

All this time Google’s been forcing Google+ on people, and now we know the goal: The search giant wants to create ads out of these users. Starting November 11, Google will launch a new kind of ...

An eye-tracking study conducted by EyeTrackShop suggests that if Google+ offered brands an option to place ads on the social network, site visitors would spend at least as much time gazing at them as ...

Consumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated ...

Google believes in the efficiency of online advertising and it's working hard to convince marketers to move their ad budgets away from mediums such as print newspapers and TV. But when it comes to ...

Ingenuity is surely something to be admired. Commercial ingenuity is something to be revered. Sometimes, though, it seems that certain tech companies only revere their own ingenuity. That seems to be ...

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Facebook's approach to advertising on the social network is "pissing off users and frustrating brands", a Google executive has claimed. Bradley Horowitz, the vice president of product at Google+, a ...