Overview: Marketing roles blend creativity technology, and strategy across fast changing digital platforms.Careers in social media content search and data shape ...

ActiveCampaign, a leading autonomous marketing platform, today announced the launch of the first autonomous marketing ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

AD is challenging creatives to rediscover their fire and reverse the pessimism weighing down the industry. The rallying cry ...

When Ali Sullivan enrolled at Indiana University, she thought she wanted to become a speech pathologist. Midway through her ...

The campaign made a strong impression through its thoughtful storytelling, lyrics that resonate with the community, ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines ...

For many brands, the challenge isn’t coming up with creative ideas—it’s executing them efficiently across multiple platforms and audiences.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...