For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for the 2025 holiday season.

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Target, Walmart, Etsy, and Shopify's integrations with ChatGPT are the beginning of a transformation where AI will not be a ...

“2025 taught the industry new tech fundamentals, proving that technology like Generative AI can help marketers understand ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in ...