If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

In today’s competitive B2B world, traditional marketing tactics often fall short when it comes to targeting high-value ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Four out of five B2B marketers feel that pressure to deliver results is higher than it was just two to three years ago.

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...

Developed by a team of ON24 engineers and data scientists, "Key Moments” enables marketers and customer-facing teams to leverage AI to quickly identify and repurpose their most engaging content, such ...