A new American Eagle campaign fronted by the 84-year-old cooking icon Martha Stewart is called 'Martha Wraps the Gifts in AE' ...

Martha Stewart is the new face of American Eagle at age 84, and fans are losing their minds over it. Unlike Sydney Sweeney’s ...

Martha Stewart appears in multiple ads for the retailer, whose average customer is between 15 and 25 years old.

American Eagle has gained publicity recently for some celebrity collaborations. It's feeling pressure in sales, but it's ...

What has the apparel retailer learned from the viral Sydney Sweeney campaign? Craig Brommers unpacks how American Eagle ...

The holiday season is upon us and with it, comes light displays and decorations all across the Capital Region. News10's Valerie Wencis takes us to a popular event destination that's getting into the ...

A hugely successful advertising campaign is leading to an increase in sales and profits at American Eagle Outfitters (NYSE: AEO). Before you buy stock in American Eagle Outfitters, consider this: The ...

Travis Kelce and American Eagle recently released part of their 90-piece collaboration with Tru Kolors, the NFL star’s sportswear and lifestyle brand. The collection blends casual clothing with street ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...

Not everyone was a fan of American Eagle’s back-to-school campaign starring Sydney Sweeney, with some critics going as far as to claim the ads promoted the long-disproven theory of eugenics in drawing ...

American Eagle says it has seen increased sales since the launch of its controversial ad campaign. The company’s CEO cited the Sydney Sweeney and Travis Kelce campaigns for an uptick in customer ...