The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.” ...

The dinosaurs of Jurassic World have moved to being recreated in augmented reality in advance of Universal’s coming movie “Jurassic World: Fallen Kingdom” in June. The AR feature in the app creates ...

Imagine standing in front of the Lincoln Memorial, pointing your phone camera at the building and having additional museum exhibits that you can interact with pop up on the screen. A new augmented ...

Nov 1 (Reuters) - Walt Disney (DIS.N), opens new tab is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media ...