O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Reframing uncertainty as opportunity is a superpower, says LinkedIn’s global chief marketing and strategy officer. At ...

The traditional methods that fueled the B2B SaaS growth are becoming obsolete. Static drip campaigns, fragmented tech stacks ...

Updated with news that Google is cracking down on non-compliant senders ahead of the holidays. The post Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know appeared first ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.