The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Payments-as-a-Service company, today announced a collaboration with Visa, a world leader in digital payments, through the ...

Discover B2B crypto payments: the future of cross-border commerce. Learn how blockchain reduces fees, speeds up settlement, ...

As part of The Drum’s B2B Month, we’re celebrating the thinkers and makers proving that business marketing can be as bold and ...

Trust remains the single most important factor in winning business, but the way brands build trust is evolving: word of mouth ...

AI is key to enabling Alibaba.com, the world's largest global online B2B marketplace and a division of Chinese tech giant ...

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

The AI trend is sweeping corporate YouTube channels. Companies are actively using AI in promotional videos to create scenes ...

Kuo Zhang, president of Alibaba.com, the Chinese tech giant's cross-border arm, discusses the launch of "AI Mode" and new ...