The Science of Buyability: Bain’s Cleghorn & Dave on hidden psychology of B2B buying

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

From B2B To B2C: Why The Leap Requires More Than A New Product

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Finexio and Visa Collaborate to Accelerate B2B Payments Digitization With Visa AR Manager and Visa Commercial Integrated Partner Program to Enable Bring Your Ow…

Payments-as-a-Service company, today announced a collaboration with Visa, a world leader in digital payments, through the ...

From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...
The Silicon Review

What Are B2B Crypto Payments and How They Work

Discover B2B crypto payments: the future of cross-border commerce. Learn how blockchain reduces fees, speeds up settlement, ...

Trust Remains The Most Important Factor In Winning Business – Dentsu’s The Superpowers Index

Trust remains the single most important factor in winning business, but the way brands build trust is evolving: word of mouth ...
destinationCRM.com

Use CRM to Personalize the B2B Buying Journey

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.
The Chosun Ilbo on MSN

B2B Firms Use AI to Visualize Complex Technologies

The AI trend is sweeping corporate YouTube channels. Companies are actively using AI in promotional videos to create scenes ...
Entrepreneur

3 Considerations for Driving B2B Business in the Order-to-Cash Process

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...
AI Business

Alibaba.com's global B2B play powered by AI

AI is key to enabling Alibaba.com, the world's largest global online B2B marketplace and a division of Chinese tech giant ...

The Drum editorial team's B2B Picks: 20 campaigns that prove business can be brilliant

As part of The Drum’s B2B Month, we’re celebrating the thinkers and makers proving that business marketing can be as bold and ...
Business Insider

'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.

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