The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The B2B industrial distribution market remains highly fragmented, positioning Grainger to capitalize on industry ...

According to a recent Gartner report (August 2025), by 2030, over 75% of B2B buyers will prefer sales experiences that ...

An Atab delegation announced plans to submit a memorandum to the relevant ministry seeking urgent amendments to the proposed ordinance ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 7, 2025, is below. Expedia’s ...

Kiko Live has introduced India's first business-to-business quick-commerce for fast-moving consumer goods. This new service ...

Verified Content Engagement is a strategic content syndication approach powered by real interaction for genuine results. VM Engage a programmatic & display advertising designed to boost conversion and ...

Samsung is set to skip exhibiting on the the CES 2026 show floor for the first time, while Harman International, owner of JBL ...

Fresh from the stage at The Drum’s landmark B2B conference, we bring you David Haigh’s crash course in advocating for greater ...