On this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

B2B brands love to talk up their customer experience. But the volume is often turned down in reality. New research shows that ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

The Hightouch report found MarTech stacks are not delivering for B2B marketers, and are, in fact, the most challenging part ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

Samsung is set to skip exhibiting on the the CES 2026 show floor for the first time, while Harman International, owner of JBL ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...