In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

The end of the noughties saw a dramatic culling of marketing publications: Media Week, Revolution, Marketing Direct, Promotions & Incentives, Precision Marketing – the list goes on. B2B Marketing ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” The classic American television show, The Dating Game, was a hit in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

In today’s competitive B2B world, traditional marketing tactics often fall short when it comes to targeting high-value ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...