We are currently facing global economic uncertainty. Speaking in numbers, 64% of adults in the United States are anxious about the possibility of a recession. Changing market conditions affect ...

B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...

(Ad) Marketing trends are constantly evolving. Changes in technology and business practices affect how companies target and convert new customers, and marketers need to stay on top of the innovations ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

To learn more about our editorial approach, explore The Direct Message methodology. When I started my career in Silicon Valley, there was a crisp clarity in B2B branding: know your customer, speak ...

Noa Eshed, owner of award-winning growth marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast. B2B tech marketing is a long-term play. Quick wins are rare, and ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...