Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

Most manufacturing businesses that use marketing as part of their brand and sales strategy practice “business to business” (B2B) marketing techniques. Manufacturers typically make parts that are a ...

SHOP is ETOA’s new B2B event dedicated to helping destinations, suppliers, and operators grow business beyond the high season. As many places reach capacity during peak months, SHOP brings together ...

Shopify has acquired Handshake for a price reported to be under $100 million. Handshake has developed B2B e-commerce solutions for wholesale product purchases. With the acquisition, Shopify is ...

Shop Circle announced the closure of its Series B funding round, securing $60 million in new capital. Additional participants included Endeavor Catalyst, known for its investments in over 50 unicorn ...

"There are thousands of service providers that do not have an integrated shop management system to generate comprehensive and professionally printed customer quotes, yet rely on the Epicor B2B eStore ...

How can you tell a truly engaging story in B2B - from brand to customer? When thinking of storytelling, especially in B2B, eyes often glaze over and even seasoned marketers offer up the same ideas of ...

Global creative B2B agency Gyro has been pegged to spearhead the marketing strategy for Grant Thornton LLP, an independent tax, audit and advisory firm based in Chicago. Gyro was chosen as the agency ...

While it may not be a wedding proposal unveiling previously unknown knowledge about business-to-business (B2B) enterprise sales, businesses can learn something from the TikTok Shop. As you may be ...

INFLUENCE, a new Singapore-based strategic B2B influencer marketing consultancy, has officially launched to help brands drive business impact and build visibility in competitive sectors through ...

The Fragrance Shop has appointed marketing communications agency Peppermint Soda to manage the high street retailer’s business-to-business (B2B) PR. The Fragrance Shop marketing manager Daniel ...