There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

Pens have a way of constantly disappearing, seemingly as if by magic. They practically evaporate in your hand mid-use. Whether you like to journal, need your written-out to-do lists to get through the ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

Bic designed a pen just for women, called Bic Cristal for Her, and the mocking, hilarious and witty reviews came flooding in. Here are the Top 10 best comments.

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

A bunch of Bic pens are currently on sale — today only — at Amazon, including several that made it onto our sprawling (and somewhat controversial), obsessively compiled ranking of the 100 best pens.