The African Centre for Career Enhancement and Skills Support (ACCESS 2.0) has trained more than 180 students of the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi in branding and ...

Severe margin erosion in once-high-profit categories such as stationary —combined with a sharp collapse in average cart value ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Discover the latest holiday confectionery launches from Mars, Werther’s Original and Flipz. Explore seasonal flavors, limited-edition formats and festive partnerships driving consumer engagement this ...

The most successful M&A strategies protect digital infrastructure and visibility as fiercely as financial and brand assets.

The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with ...

AI is transforming how brands and agencies build and apply knowledge, and in doing so, it's erasing one of our most ...

Ricky Ponting discusses how Bazball was crafted for Ashes success in Australia. Discover his insights on this strategy.

Today’s audiences don’t just want to buy from a brand. They want an experience to go along with it. And while strategies like ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...