Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Case studies are key to business school education. They're real life examples of major business challenges. Most of these case studies have been written by Harvard Business School professors. The ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. These five sets of case studies highlight how law firms in Asia-Pacific are innovating as businesses. They ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

David Waller explains why and how to give case studies a historical context to deepen students’ understanding of why certain decisions are made Case studies provide a useful and widely accepted ...

As Harvard Business School searches for a new dean amidst a burgeoning national movement for racial justice, one recent alumnus has written a case study that urges the school to take concrete action ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Amy is an ACA and the CEO and founder of ...

According to Levinson, educational case studies offer nuanced lessons for everyone. The first step for many people is ...