This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

It’s not enough today to simply have a business plan. To succeed in a highly competitive, crowded marketplace (and what marketplace isn’t crowded and competitive these days?) it’s critical to have a ...

Assisting socially and economically disadvantaged small businesses with gaining a foothold in the government contracting business is the key to success for the federal government's 8(a) Business ...

The Bentonville Area Chamber of Commerce and other local stakeholders will start seeking money by the end of the year for a ...

Buffalo Grove's new community development director is trying to breathe new life into the village's economic development policy now that a massive proposal to build a downtown is dead. Christopher ...