YouTube's shift to Shorts comes from fear and greed. After its ad revenue declined due to competition from TikTok, Google responded by aggressively pushing Shorts. However, recently, CEO Sundar Pichai ...

According to James Dooley, success in modern entrepreneurship depends on systems, consistency, and data rather than ...

Since Quebec passed its new pay reform bill just over two weeks ago, 285 doctors have applied for a licence to gain the ...

From coding to marketing to YouTube production, here's how a two-person company harnesses AI to outperform teams ten times their size, all while spending less than their QuickBooks subscription.

The federal government’s proposed budget has met mixed reactions as some see it as a missed opportunity while others view it ...

Imran Irshad, representative of M&C Saatchi World Services Pakistan, shared his enthusiasm for the partnership: “This ...

Pakistan experienced more than 5.3 million on-device cyberattacks during the first three quarters of 2025, according to new ...

Shraddha Kapoor joins Disney’s Zootopia 2 as the Hindi voice of Judy Hopps, bringing her charm and energy to the beloved ...

Bitcoin gains stronger institutional legitimacy as the CNB’s $1 million pilot becomes the first case in a central bank ...

OpenAI unleashed Sora 2 last month, the final boss of slop machines (at least for now). The social app draws entirely from ...

Share and Cite: Berlagosky, G. , Furer, T. and Silbering, J. (2025) Influence of Manipulative Marketing Tactics. Open Journal of Business and Management, 13, 4093-4113. doi: 10.4236/ojbm.2025.136222 .