Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Hashtag campaigns can drive awareness to a specific cause or content topic. When they’re unique to your business, however, it adds an element of brand recognition as well. One of the most popular ...

Developing a marketing strategy as part of your overall business plan helps you focus on how you will sell your products or services. However, your goals, and how you intend to reach them, may change ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.