The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

In 2024, almost half of Europeans explored Generative AI tools, and by 2025, close to 70% of German enterprises integrated them into workflows. Despite momentum, concerns about misinformation and data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether your core business involves connecting with consumers or other companies, ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The Tiger Global-backed hyperlocal ecommerce company, which now targets value-conscious customers in smaller cities, had to ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...

Discover how DealShare has transformed its business model to focus on B2C e-commerce, emphasizing private labels and promising two-hour deliveries. Learn about the company's strategic pivot and growth ...