Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal with the makers of tax ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

As the summer of 2024 wound down in eastern Washington, Tory Wulf, a project manager at Gamble Sands, had cause for excitement and concern. In the decade since it opened, Gamble Sands had gained a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

Business names registered with the Department of Trade and Industry declined by five percent from January to October, due in ...