Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK–(BUSINESS WIRE)–May 22, 2025– 800.com, a ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...

If you’re the marketing director of a business that relies in some way on phone calls to drive new sales or set appointments, you’re probably already using call extensions in your search program.

Marketing analytics platform CallRail said on Tuesday that it now automates the platform’s integration with Google My Business (GMB). The change allows marketers to automatically -- rather than ...