Guideline, previously known as Standard Media Index (SMI), reports that overall Canada’s ad spend in 2023 across all media types remained flat year-over-year, even declining 4% in Q4. Within digital, ...
The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it's not about selling drinks. Jeff Douglas, from Truro, N.S., became a national ...
Loading external pages may require significantly more data usage than loading CBC Lite story pages. Before he was a staple of CBC Radio, Jeff Douglas was best known as Joe from Molson's wildly popular ...
John Krasinski dances to a Taylor Swift song in a Rogers commercial that appears online and on television. The ad has drawn criticism because the company that created it, Publicis, is involved in a ...
Magna Global is the latest media intelligence firm revising its ad sales outlook, predicting 5.3% growth in ad sales by Canadian media owners in 2025, to $25.9 billion CAD. That’s down from the 6.3% ...
Google’s GOOGL-Q new surcharge for advertisements shown in Canada is sparking concern from businesses that worry it will hurt their bottom line. The tech giant announced a new 2.5-per-cent surcharge ...
TORONTO, Aug. 19, 2025 /CNW/ -- MediaRadar, the award-winning Marketing Intelligence platform, today announced a significant expansion of its Competitive Intelligence solutions for Social Media spend ...
A challenging environment for attracting key advertising dollars continues to plague Corus Entertainment Inc. CJR-B-T, but the company says it could reap the benefits of the “Buy Canadian” movement ...
Doritos Canada has produced a quintessentially Canadian ad, shot in a Scarborough film studio and starring two homegrown greats ready to spice up ad breaks with culturally relevant material, and a lot ...
As a proud second-generation Canadian community newspaper publisher, who is the lead plaintiff on a class-action lawsuit to make sure U.S.-based tech giants don’t rip off publishers like me, I was ...
Loading external pages may require significantly more data usage than loading CBC Lite story pages. The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry ...
The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it's not about selling drinks. Jeff Douglas, from Truro, N.S., became a national ...
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