In early November, Coca-Cola unveiled its latest iteration of its yearly holiday commercial. The minute-long spot features an ...

Ads function as beachheads where AI-generated imagery can repeatedly surge into ordinary people’s lives, slowly lowering ...

Jason Zada, founder of the AI studio Secret Level, is the mind behind the viral Coke ad. His team created the main version of ...

It took Coca Cola 70,000 prompts with AI To get a half ars*d holidays are coming commercial. My name is Joe Russo. I make ...

Despite his own CIA’s investigation that found that Crown Prince Mohammed bin Salman approved the operation that resulted in the brutal murder of Washington Post journalist Jamal Khashoggi, President ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...

I have always been a traditionalist when it comes to my holidays. I bristle when municipalities decide to hold festivities on ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Similar to last year's "holidays are coming" spot, Coke's commercial this season is also heavy on artificial intelligence.

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

The brand has a long history of emotionally-charged ads, commenters on YouTube said Coca-Cola/Youtube Coca Cola has released another set of AI-generated ads for the holidays Last year, the brand faced ...