Le plan de communication-marketing est essentiel pour définir et organiser vos communications. Il permet aussi de fixer et de tenir vos objectifs, d’analyser vos cibles, de maîtriser vos budgets et ...

Chaque année, les entreprises élaborent leur plan de communication pour anticiper les différentes actions promotionnelles de l’exercice à venir. Vous ne savez pas par où commencer ? Alors que 2025 ...

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Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...

Even the most effectively run businesses can experience periods of crisis. A well-crafted crisis communications plan can help ensure swift and accurate information sharing, reassure stakeholders and ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...