Neuromarketing” is the new technique in business strategy but to be honest, companies have been using for decades without using the term. This definition of Neuromarketing is the measurement of ...
Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback