Covergirl partnered with Walmart to market the Coty-owned beauty brand’s products on the mobile web. Covergirl introduced a mobile-web try-on experience that lets customers test out new looks using ...

Jefferies reported sales for a CoverGirl foundation increased 269% year-over-year after going viral. Two prominent TikTok creators made videos about the product. One video received 3.3 million views.

When Fenty Beauty released a range of foundation that was available in 40 shades, the beauty world was forever changed. Brands quickly understood the need for inclusive makeup lines and began ...