The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.
Insurance Advertising Market is poised for expansion driven by rising insurance penetration, digital transformation, and data-driven personalization. Key drivers are growing consumer demand ...
Amazon Ads has rolled out its AI-powered Video Generator for advertisers in India, marking what Kabir Bedi, Head of Product ...
Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...
Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...
Brands are increasing ad spends by 10–15% as digital-first storytelling, regional markets, creator commerce, and affordable ...
The idea of an in-house agency is not new. In fact, it’s as old as the advertising industry itself. One of the earliest and most successful examples was LINTAS — Lever International Advertising ...
The Ad Age Small Agency Awards are designed to recognize and celebrate smaller, independent advertising agencies that achieve ...
Global Creative Series highlights international creativity and the impact of local cultures and technological advancements on ...
Ad recall, one of marketing’s most commonly used brand lift metrics, is wrong 80 per cent of the time, according to new ...
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