Mobile now influences 19 percent of all retail sales. This creates both a huge risk and once-in-a-lifetime opportunity if marketers can get their mobile strategy right. As we head toward 2015, we’re ...

Combine in-app messages with email, push, and SMS to build high-performing cross-channel campaigns and reach people on the channel most likely to work. Enable a frictionless and continuous customer ...

Rogers Wireless said Tuesday it would begin charging 15 cents for each incoming text message for customers without message plans, beginning on July 7. The move comes about nine months after rival ...