Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

In my last article, I highlighted some data and nuance regarding customer retention. One aspect that still needs deeper reflection, though, is how businesses can care more for the people in their ...

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The way we as individuals interact with companies (our "suppliers") is on the brink of a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

Ideally, many customers (67%) would like to receive personalized deals or offers when shopping in-store or online based on ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Customer experience is one of the most important aspects of creating a leading business, if not the most important. Jeff Bezos infamously built the largest and most successful company on the planet ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...